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AI has moved quickly from boardroom talking point to business reality. UK companies are experimenting with ChatGPT, Copilot, Claude, automation, AI-enabled CRMs, analytics platforms and dozens of other tools promising to transform productivity. But there is a problem. Buying AI is easy. Knowing what to do with it is much harder. For many UK SMEs, the real AI challenge isn't technology. It's leadership. AI Adoption Is Accelerating AI use among UK businesses is rising rapidly.

UK businesses have a problem. They need experienced people to drive growth, transformation and change, but many aren't ready to add another expensive permanent hire to the payroll. That tension is becoming increasingly visible in the UK recruitment market. Permanent hiring remains subdued, while businesses are showing a growing preference for more flexible ways of accessing talent. And that creates an interesting opportunity for fractional working. Businesses Still Need Thing